Campbell’s wanted to grow its products through sizing and profiling of meal occasions.
While the original study was rigorous with a large sample size, the filtered sample makes it difficult to estimate the true size of different meal occasions.
Campbell’s were seeking to measure the incidence and frequency of meal occasions so they could accurately assess the size of meal occasion opportunities.
A daily diary type survey was conducted with a fresh sample completing it over a week.
Targeted questions around meals and needs were surveyed.
The survey sized different meal occasions and meal solution products people by meal occasions.
This provided strategic growth direction for the client
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