Hear What Our Clients Say About Us
I have worked with Ruby Cha Cha for over a decade across multiple organisations and categories, which have required different approaches and lines of thinking. I always find that they work hard to understand the dynamics behinds the research objectives, get to the nub of the issues and come up with insightful actionable outputs. They think outside of the box and design innovative approaches that best suit the questions put to them. They bring stakeholders along on the research journey, and instil confidence in the rigour of their work and their understanding of the issues and dynamics at play.
A recent study that they conducted highlighted their flexibility and ability to refocus in light of challenging circumstances. A complex multi phase, multi discipline study was in its early phases, when lock-downs and restrictions associated with COVID-19 meant that our original plan had to be scrapped. The study continued on with a redesigned approach and was delivered on time and on budget. The resulting report was to the usual exceptional standard and was part of a submission to a Royal Commission.
I always reach out to Ruby Cha Cha when I have the opportunity. I would recommend them to anyone who is seeking rigorous research that produces actionable outcomes.
Robert Barnfield
Audience Insights Manager, Primary Research
The Ruby team worked in partnership with the mycar marketing and leadership team to undertake a large qualitative and quantitative segmentation and customer satisfaction study in the middle of the pandemic, which played an integral role in the relaunch of the mycar brand and its overall strategic direction. Ruby Cha Cha were able to pivot quickly, think creatively and apply skill and clever thinking to ensure mycar got the strategic insights that would drive effective decision making. We now view the segmentation as a living, breathing document referred to everyday at mycar.
Cynthia Fernandez
National Marketing Manager - mycar
I have been working with the awesome Ruby Cha Cha team for the past 7-8 years now. Ellen & the Ruby team are fantastic to collaborate with, always willing to partner to solve business challenges. The in-office Customer forums they’ve run for us at Uber are shattering one-way mirrors with our customers and driving quicker decision making and employee engagement - highly recommend!
Sonny Sethi
Formerly at Uber - Head of Research and Insights, APAC
Ellen Baron and the Ruby Cha Cha have worked with me and my team to redefine and reposition the WIMR brand. I have thoroughly enjoyed working with Ellen - her approach is highly professional, engaging, intelligent and collaborative. As a marketing professional and having operated my own consultancy, at the outset I wanted to be sure that the rigour and strategic approach to the project would be exemplary, and would deliver great results. Ellen has gone above and beyond in working with us, navigating a complex organisation and diverse stakeholders. Ellen is focussed, pragmatic, highly experienced and she brings a sense of humour and fresh, dynamic perspective. Ellen is passionate about her work - she truly invests and cares about her work and her clients. I am delighted with the strategic outcomes, and I know we will continue to collaborate on projects into the future. Thank you Ellen for your considered, strategic and insightful approach.
Katrina Dowling
Westmead Institute of Medical Research - CEO
Working with the Little Fish team on some of our recent innovation projects has been a pleasure. A key value add the team bring to the innovation process for us is in the way they do the ‘hard yards’ of mining existing information and research for category trends prior to any workshop. This allows subsequent workshops to be much more focused and helps bring all attendees quickly up to speed with what’s going on in any category. For the workshop itself the focus on consumer first is key for us in creating innovation that truly speaks to consumer needs. I would recommend Ellen and her team as a key contact to kick off any innovation process..
Phil Crespin
Sanofi - Brand Manager
Ruby Cha Cha love a challenge! We have had some tricky business issues and Ruby Cha Cha stepped up to the plate to partner us with innovative solutions. They have a unique blend of curiosity, courage, creative and critical thinking together with being great communicators. They applied these skills and their experience to our business problem to generate a creative research solution which delivered actionable business outcomes
Barbara Edwards
Consumer Insights Manager
Ruby Cha Cha is an innovative and highly collaborative agency that customised their approach based on our needs & budget. They challenge the status quo & exceeded our expectations at every turn
Brigitte Slattery
NBC Universal Media - Director, Marketing & Digital
Ruby Cha Cha went above and beyond for our research project. We were restricted by a very tight timeframe – but the project was completed on time and the results were more than we could have asked for. We were able to gain valuable insights into our members and their needs and wants. We have no hesitation in recommending Ruby Cha Cha to anyone and will definitely use them again.
We had a tight time frame and you delivered, and the results are so powerful and will go a long way to helping us form our future endeavours
Tracey Mellin
Macarthur Credit Union - Marketing Director
Ruby Cha Cha has enabled us to reach and inform residents who rarely have a voice in decision making … Ruby has explored the challenges posed by rapid growth and constrained budgets and the implications that these realties ultimately have on the customer experience. The Community Stakeholder work was instrumental in better decision making for the council. Their ability to connect with audiences from residents, through to businesses, senior stakeholders and the Councillors was extraordinary
David Ackroyd
Sutherland Shire Council - Manager, Community Services
Ruby Cha Cha is an engaging and experienced team that worked closely with us to define our market research goal and work out the best way to go about achieving it within our timings and budget. Their quantitative work on our NPD concepts exceeded our expectations and has been very beneficial in developing our future brand plans. We will definitely be using Ruby Cha Cha again
Mel Clayton
CSR Sugar
Aside from wanting to share how successful the metro masthead brand campaign "We're For You" has been - we are seeing great awareness and positive impact on the brand perceptions and consideration - which Ruby Cha Cha were instrumental in getting over the line.
Heather White
News Corp - Strategy Planning Manager
From a design company’s perspective, Ruby Cha Cha’s report is a refreshingly clear and ‘visual’ document. Over the years I’ve seen lots of good research reports that are strong on intellectual rigour and insights but short on the sort of reference to help everyone share the same interpretation of the results. The visual approach in this report is a great benchmark setting and team alignment way to present the results. And speaking from a design perspective, makes interpreting how the results might influence the way the brand looks, feels and behaves, much easier.
Tony Jacobs
Carpe Diem Design - Director
Ruby Cha Cha conducted research with our members in order to help us develop strategic solutions to drive our union into the future. The team used innovative techniques to help us truly understand our members and the way they view their profession and our organisation. Ruby Cha Cha’s research identified some important opportunities for us to improve our positioning and we are now taking some important and informed next steps to ensure we are well placed to continue to represent our members well into the future
Amanda Newman
Queensland Nurses' Union
Over a number of years in partnering with Ruby Cha Cha across a couple of different industries and channels, I have found Ruby to be highly experienced, knowledgeable across a multitude of disciplines, flexible to working within small and medium budgets, and incredibly service-oriented.
I have always found Ellen and her team to be genuinely interested and enthusiastic in my projects and able to deliver a customised approach to the briefs. I consider Ruby to be one of the leading agencies in the field of market research and they continue to be my go-to experts for all things market research
Julie Ahern
Toby's Estate
Excellent, thoughtful and well-presented insight from this boutique, Sydney research agency. Extensive experience of consumers and categories. An engaging, accessible and super-smart team. Highly recommended.
Rob Grant
Campari
I found choosing the right research partner for our business’ needs to be challenging as there’s a lot of choice out there. I wanted an agency who would understand our business needs, our budgets and importantly, the broader FMCG consumer & shopper. Ruby Cha Cha was recommended to me by a former colleague and after our first meeting I knew the project would be in safe hands with them.
The Ruby team helped us evolve the brief and design the research to deliver again our core needs. Ellen and the team had a great natural ease with the groups and shoppers which enabled them to really get to the heart of the key consumer and shopper behaviours we were looking at. The insights we have uncovered from the project have enabled us to build a stronger understanding of our brand and to plan effectively for the future. I wouldn’t hesitate to recommend working with the Ruby Cha Cha team
Louise Eagle
MPM Products
Ruby Cha Cha is highly strategic. Recommend them, due to their insightful and actionable recommendations and true partnership style. Their opinion is well respected in the business from the CEO down.
Susie Heath
Foxtel