Consumer Research and Jobs to be Done for New Product Development
How to Leverage Jobs to be Done for Product Development Despite businesses having more data than ever on their customers, innovation still feels like rocket science and companies continue to fail. Jobs to be Done is a great way for businesses to win at product development by focussing on the real needs of the consumer […]
How to Launch a Brand Ambassador Program
What are Brand Ambassadors? Businesses often choose a person or celebrity to become the “face” of the brand. This is known as a brand ambassador. It is important for the talent to be well known to the target audience and to bring positive credentials to the brand. Ideally they have established networks and relationships to […]
How to Build A Successful Long-Term Brand Strategy with Market Research
Market Research is Fundamental to Successful Brand Strategy A brand that invests in market research is a brand that will benefit from more profitable results, hands-down. Why? Because no matter what industry you are in – B2B, healthcare or consumer goods; well-crafted brands mean something to their target audience. That meaning creates loyal customers which […]
Your Guide to Successful Market Segmentation Research
Successful segmentation should be meaningful, actionable, targetable and all the other ‘-ables’ we can think of to evaluate the solution. In most cases, there are objective or subjective ways to measure each of these criteria, so logically, we can prove which of many solutions are the ‘best’. But this approach rarely satisfies what is a […]
A Marketer’s Guide to Audience Profiling: Segmentation & Personas
We can’t be all things to all people. Segmenting our market and understanding our buyer personas are critically important to driving measurable marketing. In this blog, we look at segmentation and personas, and understand how they create a strong foundation to support the implementation of marketing activity. Segmentation A one-size-fits-all approach to market segmentation does […]