How Market Research Can Help a New Product Launch

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Stop Taking Chances! You only get one shot at launching a new product and yet nothing is more critical to determining its success or failure. Why take chances? Remember, it’s not ‘One Day’, its ‘Day One’.     The most important question in the world of business is this: Why do some products succeed where […]

How to use Consumer Co Creation in Online Focus Groups

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Why Online Consumer Co Creation? Covid Normal has impacted the consumer led idea generation and Co Creation space.  Tangibility is the life force of Co Creation – which always seems to be better in a group dynamic, with lots of stimulus to play with and a client fully engaged either within the session or watching […]

Concept Crafting and Prototype Testing


WHAT IS CONCEPT CRAFTING? First, let’s establish the definition of a concept.  A concept is meant to communicate an idea in a concise way.  Concepts are NOT final products. They are rough drafts that give an idea of how the product or service could take shape. Concept crafting is about converting a raw idea into […]

Market Research in the New Normal

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Market Research and the New Normal Living life in the Pandemic As the world changes due to the Coronavirus pandemic, one of the key issues we see being reported in market research is one of ‘stress’ and concerns about mental health.  We are hearing in the media but we are also hearing it from consumers […]

How to do Agile Qualitative Research

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What is Agile Qualitative Research? The demand for faster, deeper market research is growing.  Agile processes combined with qualitative research allows a marketers a faster response to traditional research methods which typically take weeks to deliver.  Agile methods can include short 30 min online interviews, mobile qualitative research and small panel sessions amongst others. What […]

Consumer Research and Jobs to be Done for New Product Development


How to Leverage Jobs to be Done for Product Development Despite businesses having more data than ever on their customers, innovation still feels like rocket science and companies continue to fail.   Jobs to be Done is a great way for businesses to win at product development by focussing on the real needs of the consumer […]

How to Launch a Brand Ambassador Program


What are Brand Ambassadors? Businesses often choose a person or celebrity to become the “face” of the brand.  This is known as a brand ambassador. It is important for the talent to be well known to the target audience and to bring positive credentials to the brand.  Ideally they have established networks and relationships to […]

How to Build A Successful Long-Term Brand Strategy with Market Research


Market Research is Fundamental to Successful Brand Strategy A brand that invests in market research is a brand that will benefit from more profitable results, hands-down.  Why?  Because no matter what industry you are in – B2B, healthcare or consumer goods; well-crafted brands mean something to their target audience.  That meaning creates loyal customers which […]

How is Quantitative Research Changing?

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  What is Quantitative Market Research? Many people have some idea of what quantitative research is already – its something to do with numbers, surveys and statistics.  How boring! At Ruby Cha Cha we believe quantitative research isn’t quite as cut and dry that. These days it is much more than surveys, analytics and endless […]

Why Concept Testing Research is Important

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By Ellen Baron   What is Concept Testing? Concept testing is a research tool used to help optimise and assess the viability of a new product idea.   It is critical to ensuring any new idea meets the needs of a given audience.  Concept testing can ensure new product launch success. It is a simple process.  […]

Focus Groups, Insights, and the Truth: Piecing It All Together.

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This month, Ruby Cha Cha is taking over Marketing Magazine for ‘The Truth Issue’. Our CEO and fearless leader Ellen Baron has contributed a piece speaking to truth and focus groups. Ellen has seen it all when it comes to focus groups and knows just how easy it is for someone to unconsciously lie to […]

A Marketer’s Guide to Researching Customer Experience

RESIZED A marketer’s guide to research customer experience

There has been significant change in our approach to researching customer experience. Due to technology and the internet, goods and services can be bought at the click of a button. From any location at any time, companies find it much tougher to have personal relationships with their customers or simple face-to-face interaction and conversations. Developments […]