How Market Research Can Help a New Product Launch

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Stop Taking Chances! You only get one shot at launching a new product and yet nothing is more critical to determining its success or failure. Why take chances? Remember, it’s not ‘One Day’, its ‘Day One’.     The most important question in the world of business is this: Why do some products succeed where […]

Innovation Design and Stakeholder Engagement – Customer Co Creation 

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Innovation Design and Stakeholder Engagement What is Co Creation?  Co Creation is a collaborative qualitative research methodology that market research agencies use to help clients with innovation design and stakeholder management to develop new products, concepts, ideas or solutions.  It involves working together with key stakeholders – clients, experts, suppliers or customers and consumers as naïve or passionately involved experts. Customer co-creation is […]

How to do Agile Qualitative Research

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What is Agile Qualitative Research? The demand for faster, deeper market research is growing.  Agile processes combined with qualitative research allows a marketers a faster response to traditional research methods which typically take weeks to deliver.  Agile methods can include short 30 min online interviews, mobile qualitative research and small panel sessions amongst others. What […]

Consumer Research and Jobs to be Done for New Product Development

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How to Leverage Jobs to be Done for Product Development Despite businesses having more data than ever on their customers, innovation still feels like rocket science and companies continue to fail.   Jobs to be Done is a great way for businesses to win at product development by focussing on the real needs of the consumer […]

Why Concept Testing Research is Important

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By Ellen Baron   What is Concept Testing? Concept testing is a research tool used to help optimise and assess the viability of a new product idea.   It is critical to ensuring any new idea meets the needs of a given audience.  Concept testing can ensure new product launch success. It is a simple process.  […]

The True Value Of Strategic Competitor Analysis

The true value of strategic competitor analysis

Competitor analysis is an essential component of any corporate strategy and there’s a strong need to know what your rivals are doing. Researching your rivals and having superior knowledge of them gives you a legitimate competitive advantage. “Know your enemy,” said Sun Tzu in The Art of War. Perhaps this is a stark way of […]

A Marketer’s Guide to Research for Brand Development

RESIZED A Marketer’s Guide to Research for Brand Development

The overall idea of brand development is to ‘own’ a market position and a source of competitive advantage and articulate your point of difference to your competitive set through a viable brand positioning. The goal is to ensure you are creating a unique fingerprint that drives association for your customer that is desirable and compelling, […]

A Marketer’s Guide to Research for Innovation

RESIZED A Marketer’s Guide to Research for Innovation

In today’s fast-moving markets, there are very few that survive and flourish without continuous investment in product or service innovation. Innovation done well is every marketer’s dream. Achieving innovative disruption with first mover advantage and fantastic profits could well be a pipe dream. The big deal is that whatever innovation pathway you choose, it involves […]

A Marketer’s Guide to Research Methods for Deeper Insight

RESIZED A Marketer’s Guide to Research Methods for Deeper Insight

When a deeper consumer insight is required than traditional focus groups can deliver, two research tools that come into play are ethnographic research and co-creation. In this blog, we look at how these techniques can be used to help marketers understand their customers better. 1. Ethnographic Research The key to designing innovative products and communications […]

Consumer Trends – Waste Not Want Not

RESIZED Consumer Trends for 2018 – Waste Not Want Not

Consumers are demanding waste free products and packaging that can be easily recyclable or repurposed. The growth in this trend is being driven by Millennials & Boomers who are willing to pay more for sustainable options. WHY? Awareness campaigns such as ABC’s War on Waste is taking the story of everyday consumer waste behaviour and […]

Consumer Trends – Experience Economy

RESIZED Consumer Trends for 2018 – Experience Economy

Within the experience economy, consumers see services and products as increasingly commoditised and they want more value. They crave experiences that say something unique about them, that they can share with their friends and followers to create stronger and even more intense experiences. WHAT’S HAPPENING? Antiquated rules of engagement no longer apply. Brands need to […]

Consumer Trends – The Golden Age of Audio

RESIZED Consumer Trends for 2018 – The Golden Age of Audio

AOD – Audio on Demand is skyrocketing – music streaming, audio books, and podcasts are going into overdrive. Storytelling is key and content is king. HOW? Australians are listening to 5.5 hrs pw through better platforms, new technology and wanting better search and recommendations. ALSO… Podcasts typically domain of iTunes (80% of listeners), but Google, […]