Measuring and Improving Client Relationships Through B2B Satisfaction Surveys
While many businesses often associate B2B market research in Sydney with increasing profits, it can also be used to measure how your clients perceive them. One of the most effective tools for understanding and enhancing these relationships is the customer satisfaction survey. If you’re considering undertaking this line of research, you might be wondering where […]
The Need for Agile Market Research and Why it is Important for Organisations to Embrace
What is Agile Market Research? “Agile management is an iterative and adaptive process where small, highly-collaborative teams work in a series of short cycles, incorporating rapid feedback, to deliver emergent solutions, emphasizing transparency among all stakeholders.” Organisations need to be agile because there is an increase of ever-shifting touch-points and channels to connect with consumers, […]
Customer Advocacy: How to Leverage it as a Marketer
In order to understand customer advocacy, it’s incredibly important to first recognise the following distinction: Customer loyalty is a purchasing behaviour Customer advocacy is an emotional connection Customer advocates are therefore characterised by their emotional connection to your brand. Advocates share their experiences with both personal and social networks. They are defined by their passion […]
A Marketer’s Guide to Researching Customer Experience
There has been significant change in our approach to researching customer experience. Due to technology and the internet, goods and services can be bought at the click of a button. From any location at any time, companies find it much tougher to have personal relationships with their customers or simple face-to-face interaction and conversations. Developments […]
A Marketer’s Guide to Research for Innovation
In today’s fast-moving markets, there are very few that survive and flourish without continuous investment in product or service innovation. Innovation done well is every marketer’s dream. Achieving innovative disruption with first mover advantage and fantastic profits could well be a pipe dream. The big deal is that whatever innovation pathway you choose, it involves […]
A Marketer’s Guide to Research Methods for Deeper Insight
When a deeper consumer insight is required than traditional focus groups can deliver, two research tools that come into play are ethnographic research and co-creation. In this blog, we look at how these techniques can be used to help marketers understand their customers better. 1. Ethnographic Research The key to designing innovative products and communications […]
Consumer Trends – Cannabis Maximus
Expect to see crafted and upmarket cannabis, with farms and cultivators producing special strains in limited batches like a microbrewery. Cannabis will also lose its stoner reputation as it moves into skincare, healthcare, and wellbeing. WHY? Consumers are getting used to its benefits and positive health stories (cancer). Now reaching its tipping point as the […]
5 Tips for Marketing to the 50+ Crowd
The older demographic is a very lucrative market in terms of pure spending power, but also the least understood. Age discrimination plays a part, but a lack of understanding on the best ways to target the 50+ hinders marketing growth. The ABS figures suggest this is a huge missed opportunity in Australia. Ruby Cha Cha […]
Consumer Trends – Waste Not Want Not
Consumers are demanding waste free products and packaging that can be easily recyclable or repurposed. The growth in this trend is being driven by Millennials & Boomers who are willing to pay more for sustainable options. WHY? Awareness campaigns such as ABC’s War on Waste is taking the story of everyday consumer waste behaviour and […]
A Marketer’s Guide to Uses for Quantitative Research
Three of the most common uses for quantitative research are market sizing, concept testing, and measuring customer loyalty through Net Promoter Score. In this post, we unpack how marketers can leverage quantitative studies for marketing growth. Market sizing “Build it and they will come!”Once a business has a concept they think they can make profitably, […]
A Marketer’s Guide to Quantitative Research
What is quantitative research? Most clients have some idea already, but to clarify, here is a classic dictionary definition: “The use of numerical analysis techniques to provide information useful to those involved in promoting products or services. Many business applications of quantitative marketing research involve surveying customers. The information thus obtained can be used by […]
Consumer Trends – Experience Economy
Within the experience economy, consumers see services and products as increasingly commoditised and they want more value. They crave experiences that say something unique about them, that they can share with their friends and followers to create stronger and even more intense experiences. WHAT’S HAPPENING? Antiquated rules of engagement no longer apply. Brands need to […]