The True Value Of Strategic Competitor Analysis
Competitor analysis is an essential component of any corporate strategy and there’s a strong need to know what your rivals are doing. Researching your rivals and having superior knowledge of them gives you a legitimate competitive advantage. “Know your enemy,” said Sun Tzu in The Art of War. Perhaps this is a stark way of […]
A Marketer’s Guide to Research for Brand Development
The overall idea of brand development is to ‘own’ a market position and a source of competitive advantage and articulate your point of difference to your competitive set through a viable brand positioning. The goal is to ensure you are creating a unique fingerprint that drives association for your customer that is desirable and compelling, […]