How to use Consumer Co Creation in Online Focus Groups
Why Online Consumer Co Creation? Covid Normal has impacted the consumer led idea generation and Co Creation space. Tangibility is the life force of Co Creation – which always seems to be better in a group dynamic, with lots of stimulus to play with and a client fully engaged either within the session or watching […]
Innovation Design and Stakeholder Engagement – Consumer Co Creation
What is Consumer Co Creation? Co Creation is a collaborative development methodology that market research agencies use to help clients with innovation: developing new products, concepts, ideas or solutions. It involves working together with key stakeholders – clients, experts, suppliers or customers and consumers as naïve or passionately involved experts. Consumer co-creation is about bringing […]