Three Secrets to Small Business Marketing Success
It’s one thing for a small business or start-up to have an amazing product that solves a real-world problem, yet if you don’t know how to reach the people who need your solution effectively, then really what’s the point? It’s said that 50% of new business fail in the first five years. More often than […]
Why Track and Measure Brand Health?
Why Measure and Track Brand Health? You can only improve what you measure – Tom Peters Brand health measurement and tracking gives you the ability to manage your brands and identify the levers to improve market performance. Without a quantitative measurement, marketers have a limited understanding of how external market forces impact the brand. You […]
How to Launch a Brand Ambassador Program
What are Brand Ambassadors? Businesses often choose a person or celebrity to become the “face” of the brand. This is known as a brand ambassador. It is important for the talent to be well known to the target audience and to bring positive credentials to the brand. Ideally they have established networks and relationships to […]
How to Build A Successful Long-Term Brand Strategy with Market Research
Market Research is Fundamental to Successful Brand Strategy A brand that invests in market research is a brand that will benefit from more profitable results, hands-down. Why? Because no matter what industry you are in – B2B, healthcare or consumer goods; well-crafted brands mean something to their target audience. That meaning creates loyal customers which […]
The Art of Consumer Storytelling and Market Research
By Ellen Baron When was the last time you listened to a good story? One that made you want to do something, complled you to act right away? Consumer storytelling can help us understand how to leverage a great story for better insight. Consumer Storytelling and Emotional Imprinting Well told stories are convincing because […]
The True Value Of Strategic Competitor Analysis
Competitor analysis is an essential component of any corporate strategy and there’s a strong need to know what your rivals are doing. Researching your rivals and having superior knowledge of them gives you a legitimate competitive advantage. “Know your enemy,” said Sun Tzu in The Art of War. Perhaps this is a stark way of […]
7 Steps For Creating Your Own Infographic
At Ruby Cha Cha, we believe in presenting information in a simple, smart and meaningful way. This is especially key when presenting to higher end stakeholders. Which is precisely why we created the infographic below, as a seven step guide to creating your own powerful infographics.
A Marketer’s Guide to Research for Brand Development
The overall idea of brand development is to ‘own’ a market position and a source of competitive advantage and articulate your point of difference to your competitive set through a viable brand positioning. The goal is to ensure you are creating a unique fingerprint that drives association for your customer that is desirable and compelling, […]
A Marketer’s Guide to Research for Innovation
In today’s fast-moving markets, there are very few that survive and flourish without continuous investment in product or service innovation. Innovation done well is every marketer’s dream. Achieving innovative disruption with first mover advantage and fantastic profits could well be a pipe dream. The big deal is that whatever innovation pathway you choose, it involves […]
Marketer’s Guide to Customer Centric Research Methods
Customer-centric cultures understand that the customer is your competitive advantage, the way to win, differentiate and grow your business. A customer centric business understands the power of the consumer in the relationship. What does a customer-centric organisation do differently? Customer centric organisations have closer, more meaningful relationships and deliver to the needs of the customer […]
A Marketer’s Guide to Qualitative Research
Whether it be focus groups, depth interviews or online qualitative communities or groups, qualitative research aims to get to the heart of why consumers think, feel and act the way they do, and provides invaluable insight to define brands and guide the development of marketing communication strategy. Focus Groups Focus groups provide a simple and […]