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Menu
  • Home
  • What we do
    • Qualitative Research
      • FOCUS GROUPS
      • DEPTH INTERVIEWS
      • Brand Development Qual
      • Online Communities
      • COCREATION QUAL
      • ETHNOGRAPHY
      • SHOPPER RESEARCH
      • USER EXPERIENCE (UX)
      • CUSTOMER JOURNEY MAPPING
    • Quantitative Research
      • Brand Health and Tracking
      • Usage and Attitude Studies
      • Segmentation
      • Concept Testing
      • Market Sizing
      • DATA ANALYTICS AND INSIGHTS
      • Crowdsourcing
      • Customer Experience
      • Conjoint Studies
    • Consultancy
      • BRAND DEVELOPMENT
      • BRAND WORKSHOPS
      • Concept Crafting and Writing
      • Buyer Persona Development
      • Workshop Facilitation
      • Scenario Planning
    • Innovation Services
      • Validating Innovation Workshops
      • Semiotics
    • Industry
      • Healthcare Market Research
      • B2B Market Research
        • B2B Market Research Agency
      • FMCG Market Research
        • FMCG Market Research Agency FAQ
      • Financial Services Market Research
  • Who we are
  • Our Projects
    • Case Studies
    • Testimonials
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Optimising Advertising in a Cluttered Insurance Market

The Context icon

The Context

Growing competitiveness in the insurance sector requires ever more salient advertising in DM

The Challenge icon

The Challenge

Real brand connection and engagement

Identify message persuasion moments, comprehension and associated impact and response to a sensitive topic area

The Journey icon

The Journey

4 pyramid focus groups allowed for a clear, unbiased assessment removing ‘dominant respondent’ exposure

2 groups shown different versions of the ads and asked to note their response to how the ad made them feel. A spokesperson from each group described the ad to the other group and strategy, message and executional elements understood

The Results icon

The Results

Clear direction for strategy and optimization including an archetype framework to help Real target their brand more effectively, as well as develop stronger communications.
Ads launched in March and we are currently tracking their progress.

It has been a pleasure to work with Ruby Cha Cha on this project, we had a great deal we wanted to delve into with our research including brand, customer and category and RCC were instrumental in guiding that process and adjusting to ensure we got the best insights from both the qualitative and quantitative research.

We have received some valuable insights through the project that will not only guide our brand moving forward but also allow us to implement improvements across the business that will ensure we uphold the great customer experience we pride ourselves on at Oz Lotteries.

Jillian St George
– Oz Lotteries

How can you get these results?

We’d would love to discuss how. Enter your details and one of our friendly team members will get back to you.

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Over a number of years in partnering with Ruby Cha Cha across a couple of different industries and channels, I have found Ruby to be highly experienced, knowledgeable across a multitude of disciplines, flexible to working within small and medium budgets, and incredibly service-oriented.

I have always found Ellen and her team to be genuinely interested and enthusiastic in my projects and able to deliver a customised approach to the briefs. I consider Ruby to be one of the leading agencies in the field of market research and they continue to be my go-to experts for all things market research.

Julie Ahern
– Toby’s Estate
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Ruby Cha Cha is an innovative and highly collaborative agency that customised their approach based on our needs & budget. They challenge the status quo & exceeded our expectations at every turn.

Brigitte Slattery
– NBC Universal Media
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I have worked with Ruby Cha Cha for over a decade. I always find that they work hard to get to the nub of the issues and come up with insightful actionable outputs. They think outside of the box and design innovative approaches and they bring stakeholders along on the research journey, instilling confidence and understanding. A recent study on Bushfires that they conducted highlighted their flexibility and ability to refocus in light of challenging circumstances. The resulting report was to the usual exceptional standard and was part of a submission to a Royal Commission. I would recommend Ruby Cha Cha to anyone who is seeking rigorous research that produces actionable outcomes.

Robert Barnfield
– Australian Broadcasting Commission (ABC)
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Ruby Cha Cha went above and beyond for our research project. We were restricted by a very tight timeframe – but the project was completed on time and the results were more than we could have asked for. We were able to gain valuable insights into our members and their needs and wants. We have no hesitation in recommending Ruby Cha Cha to anyone and will definitely use them again.

We had a tight time frame and you delivered, and the results are so powerful and will go a long way to helping us form our future endeavours.

Tracey Mellin
– Macarthur Credit Union
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Ruby Cha Cha conducted research with our members in order to help us develop strategic solutions to drive our union into the future. The team used innovative techniques to help us truly understand our members and the way they view their profession and our organisation. Ruby Cha Cha’s research identified some important opportunities for us to improve our positioning and we are now taking some important and informed next steps to ensure we are well placed to continue to represent our members well into the future.

Amanda Newman
– Queensland Nurses’ Union
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I have been working with the awesome Ruby Cha Cha team for the past 7-8 years now. Ellen & the Ruby team are fantastic to collaborate with, always willing to partner to solve business challenges. The in-office Customer forums they’ve run for us at Uber are shattering one-way mirrors with our customers and driving quicker decision making and employee engagement – highly recommend!

Sonny Sethi
– Zip (formerly at Uber)
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The Ruby team worked in partnership with the mycar marketing and leadership team to undertake a large qualitative and quantitative segmentation and customer satisfaction study in the middle of the pandemic, which played an integral role in the relaunch of the mycar brand and its overall strategic direction. Ruby Cha Cha were able to pivot quickly, think creatively and apply skill and clever thinking to ensure mycar got the strategic insights that would drive effective decision making. We now view the segmentation as a living, breathing document referred to everyday at mycar.

Cynthia Fernandez
– mycar
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Excellent, thoughtful and well-presented insight from this boutique, Sydney research agency. Extensive experience of consumers and categories. An engaging, accessible and super-smart team. Highly recommended.

Rob Grant
– Campari
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Ruby Cha Cha has enabled us to reach and inform residents who rarely have a voice in decision making … Ruby has explored the challenges posed by rapid growth and constrained budgets and the implications that these realties ultimately have on the customer experience. The Community Stakeholder work was instrumental in better decision making for the council. Their ability to connect with audiences from residents, through to businesses, senior stakeholders and the Councillors was extraordinary.

David Ackroyd
– Sutherland Shire Council
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The team at Ruby Cha Cha were professional and efficient. Their advice on the methodology of the project added great value and I really appreciated their expertise. Great insights and valuable information that’s really helping to guide our next steps; I’d be delighted to work with them again! Thank you!

Jesse Baker
– RISSB
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Aside from wanting to share how successful the metro masthead brand campaign “We’re For You” has been – we are seeing great awareness and positive impact on the brand perceptions and consideration – which Ruby Cha Cha were instrumental in getting over the line.

Heather White
– News Corp
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Working with the Ruby Cha Cha team on some of our recent innovation projects has been a pleasure. A key value add the team bring to the innovation process for us is in the way they do the ‘hard yards’ of mining existing information and research for category trends prior to any workshop. This allows subsequent workshops to be much more focused and helps bring all attendees quickly up to speed with what’s going on in any category. For the workshop itself the focus on consumer first is key for us in creating innovation that truly speaks to consumer needs. I would recommend Ellen and her team as a key contact to kick off any innovation process.

Phil Crespin
– Sanofi
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Similar Case Studies

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  • Who we are
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Menu
  • Home
  • Who we are
  • What we do
  • Our Projects
  • Resources
  • Blogs
  • Get in touch

Contact

02 9739 9600

Address

The Commons 20-40 Meagher St,
Chippendale NSW 2008

Email

info@rubychacha.com.au

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