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Menu
  • Home
  • What we do
    • Qualitative Research
      • FOCUS GROUPS
      • DEPTH INTERVIEWS
      • Brand Development Qual
      • Online Communities
      • COCREATION QUAL
      • ETHNOGRAPHY
      • SHOPPER RESEARCH
      • USER EXPERIENCE (UX)
      • CUSTOMER JOURNEY MAPPING
    • Quantitative Research
      • Brand Health and Tracking
      • Usage and Attitude Studies
      • Segmentation
      • Concept Testing
      • Market Sizing
      • DATA ANALYTICS AND INSIGHTS
      • Crowdsourcing
      • Customer Experience
      • Conjoint Studies
    • Consultancy
      • BRAND DEVELOPMENT
      • BRAND WORKSHOPS
      • Concept Crafting and Writing
      • Buyer Persona Development
      • Workshop Facilitation
      • Scenario Planning
    • Innovation Services
      • Validating Innovation Workshops
      • Semiotics
    • Industry
      • Healthcare Market Research
      • B2B Market Research
        • B2B Market Research Agency
      • FMCG Market Research
        • FMCG Market Research Agency FAQ
      • Financial Services Market Research
  • Who we are
  • Our Projects
    • Case Studies
    • Testimonials
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  • Get in touch

Launching a New Healthy Snack Brand

The Context icon

The Context

The challenge was to find a clear in market positioning for a new range of healthy snacks in the grocery health food aisle

The Challenge icon

The Challenge

The research was designed to help launch a new brand name, logo and communication in market with a clear trade story

The Journey icon

The Journey

Stage 1 – Online consumer blog

Stage 2 – Focus groups

Stage 3 – Trade story development

The Results icon

The Results

Clear findings helped develop the range, pack and communication.Successful in market launch now looking to other markets

It has been a pleasure to work with Ruby Cha Cha on this project, we had a great deal we wanted to delve into with our research including brand, customer and category and RCC were instrumental in guiding that process and adjusting to ensure we got the best insights from both the qualitative and quantitative research.

We have received some valuable insights through the project that will not only guide our brand moving forward but also allow us to implement improvements across the business that will ensure we uphold the great customer experience we pride ourselves on at Oz Lotteries.

Jillian St George
– Oz Lotteries

How can you get these results?

We’d would love to discuss how. Enter your details and one of our friendly team members will get back to you.

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I have been working with the awesome Ruby Cha Cha team for the past 7-8 years now. Ellen & the Ruby team are fantastic to collaborate with, always willing to partner to solve business challenges. The in-office Customer forums they’ve run for us at Uber are shattering one-way mirrors with our customers and driving quicker decision making and employee engagement – highly recommend!

Sonny Sethi
– Zip (formerly at Uber)
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Ruby Cha Cha is an engaging and experienced team that worked closely with us to define our market research goal and work out the best way to go about achieving it within our timings and budget. Their quantitative work on our NPD concepts exceeded our expectations and has been very beneficial in developing our future brand plans. We will definitely be using Ruby Cha Cha again.

Mel Clayton
– CSR Sugar
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We consider the team at Ruby like an extension of our own. They understand consumers so well and are real experts in delivering insights and understanding not just consumer verbatims
We can always rely on the Ruby team for strong strategic thinking, fresh thinking in research approaches and high quality debrief material. I would really recommend working with the Ruby business if you want to unlock fresh consumer understanding …and of course they are also a lot of fun!

Rebecca Miller
– Sanofi
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I have worked with Ruby Cha Cha for over a decade. I always find that they work hard to get to the nub of the issues and come up with insightful actionable outputs. They think outside of the box and design innovative approaches and they bring stakeholders along on the research journey, instilling confidence and understanding. A recent study on Bushfires that they conducted highlighted their flexibility and ability to refocus in light of challenging circumstances. The resulting report was to the usual exceptional standard and was part of a submission to a Royal Commission. I would recommend Ruby Cha Cha to anyone who is seeking rigorous research that produces actionable outcomes.

Robert Barnfield
– Australian Broadcasting Commission (ABC)
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Ruby Cha Cha has enabled us to reach and inform residents who rarely have a voice in decision making … Ruby has explored the challenges posed by rapid growth and constrained budgets and the implications that these realties ultimately have on the customer experience. The Community Stakeholder work was instrumental in better decision making for the council. Their ability to connect with audiences from residents, through to businesses, senior stakeholders and the Councillors was extraordinary.

David Ackroyd
– Sutherland Shire Council
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Ruby Cha Cha love a challenge! We have had some tricky business issues and Ruby Cha Cha stepped up to the plate to partner us with innovative solutions. They have a unique blend of curiosity, courage, creative and critical thinking together with being great communicators. They applied these skills and their experience to our business problem to generate a creative research solution which delivered actionable business outcomes.

Barbara Edwards
– Campbell Arnott’s
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Over a number of years in partnering with Ruby Cha Cha across a couple of different industries and channels, I have found Ruby to be highly experienced, knowledgeable across a multitude of disciplines, flexible to working within small and medium budgets, and incredibly service-oriented.

I have always found Ellen and her team to be genuinely interested and enthusiastic in my projects and able to deliver a customised approach to the briefs. I consider Ruby to be one of the leading agencies in the field of market research and they continue to be my go-to experts for all things market research.

Julie Ahern
– Toby’s Estate
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From a design company’s perspective, Ruby Cha Cha’s report is a refreshingly clear and ‘visual’ document. Over the years I’ve seen lots of good research reports that are strong on intellectual rigour and insights but short on the sort of reference to help everyone share the same interpretation of the results. The visual approach in this report is a great benchmark setting and team alignment way to present the results. And speaking from a design perspective, makes interpreting how the results might influence the way the brand looks, feels and behaves, much easier.

Tony Jacob
– Carpe Diem Design
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The team at Ruby Cha Cha were professional and efficient. Their advice on the methodology of the project added great value and I really appreciated their expertise. Great insights and valuable information that’s really helping to guide our next steps; I’d be delighted to work with them again! Thank you!

Jesse Baker
– RISSB
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Professionalism, Quality, Responsiveness, Value. Had a fantastic experience conducting focus groups with Ruby Cha Cha. They worked quickly and efficiently to recruit participants on our short timeline. Ellen was an A+ moderator for our groups and ensured quality participation from all. Will absolutely work with them again!

Jeanne St Peter
– Afterpay
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I found choosing the right research partner for our business’ needs to be challenging as there’s a lot of choice out there. I wanted an agency who would understand our business needs, our budgets and importantly, the broader FMCG consumer & shopper. Ruby Cha Cha was recommended to me by a former colleague and after our first meeting I knew the project would be in safe hands with them.

The Ruby team helped us evolve the brief and design the research to deliver again our core needs. Ellen and the team had a great natural ease with the groups and shoppers which enabled them to really get to the heart of the key consumer and shopper behaviours we were looking at. The insights we have uncovered from the project have enabled us to build a stronger understanding of our brand and to plan effectively for the future. I wouldn’t hesitate to recommend working with the Ruby Cha Cha team.

Louise Eagle
– MPM Products
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Excellent, thoughtful and well-presented insight from this boutique, Sydney research agency. Extensive experience of consumers and categories. An engaging, accessible and super-smart team. Highly recommended.

Rob Grant
– Campari
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Similar Case Studies

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Positioning a Lottery Brand

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Social Snacking Usage and Attitude Study

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Minds and Moods of Australians Online Community

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  • Who we are
  • What we do
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Menu
  • Home
  • Who we are
  • What we do
  • Our Projects
  • Resources
  • Blogs
  • Get in touch

Contact

02 9739 9600

Address

The Commons 20-40 Meagher St,
Chippendale NSW 2008

Email

info@rubychacha.com.au

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