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Menu
  • Home
  • What we do
    • Qualitative Research
      • FOCUS GROUPS
      • DEPTH INTERVIEWS
      • Brand Development Qual
      • Online Communities
      • COCREATION QUAL
      • ETHNOGRAPHY
      • SHOPPER RESEARCH
      • USER EXPERIENCE (UX)
      • CUSTOMER JOURNEY MAPPING
    • Quantitative Research
      • Brand Health and Tracking
      • Usage and Attitude Studies
      • Segmentation
      • Concept Testing
      • Market Sizing
      • DATA ANALYTICS AND INSIGHTS
      • Crowdsourcing
      • Customer Experience
      • Conjoint Studies
    • Consultancy
      • BRAND DEVELOPMENT
      • BRAND WORKSHOPS
      • Concept Crafting and Writing
      • Buyer Persona Development
      • Workshop Facilitation
      • Scenario Planning
    • Innovation Services
      • Validating Innovation Workshops
      • Semiotics
  • Industries We Serve
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Market Research Blog Articles

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Concept Crafting and Prototype Testing

28 January 2021

WHAT IS CONCEPT CRAFTING? First, let’s establish the definition of a concept.  A concept is

Trend Antidoting in the time of Coronavirus

Market Research in the New Normal

11 August 2020

Market Research and the New Normal Living life in the Pandemic As the world changes

Why Track and Measure Brand Health?

25 May 2020

Why Measure and Track Brand Health? You can only improve what you measure – Tom

on the go

How to do Agile Qualitative Research

12 March 2020

What is Agile Qualitative Research? The demand for faster, deeper market research is growing.  Agile

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Consumer Research and Jobs to be Done for New Product Development

17 February 2020

How to Leverage Jobs to be Done for Product Development Despite businesses having more data

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How to Launch a Brand Ambassador Program

10 February 2020

What are Brand Ambassadors? Businesses often choose a person or celebrity to become the “face”

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