Connecting with Millennials Through Mobile Chat Concept Testing

I have worked with Ruby Cha Cha for over a decade. I always find that they work hard to get to the nub of the issues and come up with insightful actionable outputs. They think outside of the box and design innovative approaches and they bring stakeholders along on the research journey, instilling confidence and understanding. A recent study on Bushfires that they conducted highlighted their flexibility and ability to refocus in light of challenging circumstances. The resulting report was to the usual exceptional standard and was part of a submission to a Royal Commission. I would recommend Ruby Cha Cha to anyone who is seeking rigorous research that produces actionable outcomes.

Ruby Cha Cha has enabled us to reach and inform residents who rarely have a voice in decision making … Ruby has explored the challenges posed by rapid growth and constrained budgets and the implications that these realties ultimately have on the customer experience. The Community Stakeholder work was instrumental in better decision making for the council. Their ability to connect with audiences from residents, through to businesses, senior stakeholders and the Councillors was extraordinary.

It has been a pleasure to work with Ruby Cha Cha on this consumer co creation market research project. We had a great deal we wanted to delve into with our research including brand, customer and category and Ruby Cha Cha were instrumental in guiding that process and adjusting to our needs, to ensure we got the best insights from both the qualitative and quantitative research.
We have received some valuable insights through the project that will not only guide our brand moving forward but also allow us to implement improvements across the business that will ensure we uphold the great customer experience we pride ourselves on at Oz Lotteries.

Ruby Cha Cha love a challenge! We have had some tricky business issues and Ruby Cha Cha stepped up to the plate to partner us with innovative solutions. They have a unique blend of curiosity, courage, creative and critical thinking together with being great communicators. They applied these skills and their experience to our business problem to generate a creative research solution which delivered actionable business outcomes.

Professionalism, Quality, Responsiveness, Value. Had a fantastic experience conducting focus groups with Ruby Cha Cha. They worked quickly and efficiently to recruit participants on our short timeline. Ellen was an A+ moderator for our groups and ensured quality participation from all. Will absolutely work with them again!

I found choosing the right research partner for our business’ needs to be challenging as there’s a lot of choice out there. I wanted an agency who would understand our business needs, our budgets and importantly, the broader FMCG consumer & shopper. Ruby Cha Cha was recommended to me by a former colleague and after our first meeting I knew the project would be in safe hands with them.

The Ruby team helped us evolve the brief and design the research to deliver again our core needs. Ellen and the team had a great natural ease with the groups and shoppers which enabled them to really get to the heart of the key consumer and shopper behaviours we were looking at. The insights we have uncovered from the project have enabled us to build a stronger understanding of our brand and to plan effectively for the future. I wouldn’t hesitate to recommend working with the Ruby Cha Cha team.

We consider the team at Ruby like an extension of our own. They understand consumers so well and are real experts in delivering insights and understanding not just consumer verbatims
We can always rely on the Ruby team for strong strategic thinking, fresh thinking in research approaches and high quality debrief material. I would really recommend working with the Ruby business if you want to unlock fresh consumer understanding …and of course they are also a lot of fun!

We’ve worked with Ruby Cha Cha for more than 10 years, and what keeps us coming back is their ability to get beyond the research and understand what really matters to our business. Over that time, they’ve become far more than an external research agency. They feel like a genuine extension of our team. We trust them with our toughest questions, knowing they’ll bring not only deep experience but also fresh thinking and a perspective.

What sets Ruby Cha Cha apart is their rare combination of rigorous thinking, commercial instinct and genuine curiosity. They don’t simply present data or tell us what consumers said, they help us understand what it means for our business, challenge our assumptions when needed, and turn insights into clear, actionable recommendations. Their work has influenced many of our most important decisions over the years, making them a trusted and valued partner in our growth journey.

We had a great experience working with Ruby Cha Cha recently working on the multi beverage brand tracking that was very complex. The team were highly professional, collaborative, thoughtful and provided expert advice to ensure that our project succeeded. Thank you, Mandy, Fiona and Ellen, for your insightful and considered approach to our complicated market research brief. We’re looking forward to continuing to work with you all into the future.

Aside from wanting to share how successful the metro masthead brand campaign “We’re For You” has been – we are seeing great awareness and positive impact on the brand perceptions and consideration – which Ruby Cha Cha were instrumental in getting over the line.

The team at Ruby Cha Cha were professional and efficient. Their advice on the methodology of the project added great value and I really appreciated their expertise. Great insights and valuable information that’s really helping to guide our next steps; I’d be delighted to work with them again! Thank you!

Working with the Ruby Cha Cha team on some of our recent innovation projects has been a pleasure. A key value add the team bring to the innovation process for us is in the way they do the ‘hard yards’ of mining existing information and research for category trends prior to any workshop. This allows subsequent workshops to be much more focused and helps bring all attendees quickly up to speed with what’s going on in any category. For the workshop itself the focus on consumer first is key for us in creating innovation that truly speaks to consumer needs. I would recommend Ellen and her team as a key contact to kick off any innovation process.